Persona

Content Marketer

For content marketers, Confluence becomes more than a wiki—it’s the content engine.

Drafts are created directly in Confluence, formatted with Markdown or templates, and funneled through Capable’s editorial approval workflows.

Content calendars embedded in pages help track publishing schedules and avoid overlaps, while diagrams and macros are used to outline site maps or customer journeys. When articles are ready, only approved and final versions are published into curated knowledge portals.

With Capable, content marketers gain control over quality, governance, and visibility, ensuring the content lifecycle is streamlined from ideation to publication.

Click on a use case below to find out more:

Experience the Evolution

One suite,
 many capabilities seamlessly integrated.

Whether you adopt the complete suite or individual capabilities, everything integrates natively into Confluence so your teams can move faster without switching tools.

Approval & Review Workflows
Team Scheduling
Formatting Macros
Diagrams and Whiteboards
Content Management
Content Publishing
Markdown Embedding
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Begin your journey with Capable

Capable makes Atlassian do more: richer features out of the box, consistent UX across apps, and fewer vendors to manage.